TWIGGY'S PJCT
RESTAURANT REFRESH
THE LOGO
We modernized Twiggy’s logo without stripping away the brand equity that made it recognizable in the first place.
The original mark had name recognition, but it lacked control, clarity, and versatility. The typography felt dated, the composition was heavy, and the logo did not fully communicate everything the business offers. We rebuilt it with a cleaner structure, sharper spacing, and a more deliberate hierarchy so the brand feels established rather than improvised.
The new version keeps the core identity intact by preserving the familiar red wordmark and checkered motif, but we refined the layout to make the logo more balanced, more readable, and more useful across real-world applications. We introduced supporting brand language around the mark to highlight key parts of the business such as pizza, sandwiches, delivery and carryout, catering, and family-friendly positioning. We also grounded the logo with location and contact information in a way that adds credibility without cluttering the design.
This project was a strategic refinement. The goal was to take a logo people already knew and turn it into a stronger business asset, one that feels more current, carries more information, and performs better across menus, signage, merchandise, social media, and digital marketing.
THE BUSINESS
First, we modernized the website so the business could present itself like an established brand rather than a local spot relying on outdated digital presence. The goal was not just to make it look better, but to make it work better. We refined the presentation, strengthened the brand consistency, and positioned the site to support the way customers actually order, browse, and engage with the business online.
Second, we helped expand the business operationally by introducing catering as a new revenue channel. Twiggys needed additional ways to monetize the brand beyond standard in-store and routine delivery sales, and not just more traffic. Adding catering gave the business a broader commercial footprint and opened the door to larger-ticket orders that better match the strength of its product and local reputation.
Third, we solved one of the biggest structural problems holding the business back: delivery radius. Because of Twiggy’s isolated location, the business had been effectively boxed into a five-mile delivery range. We expanded that reach out to fifteen miles and built a delivery map system that adjusted the tip or delivery fee based on distance from the store. That allowed the business to serve a much larger territory without treating every order the same, and it created a more rational pricing model tied directly to driver range and fulfillment realities.
Finally, we extended the brand into product marketing by designing a new identity for a new flagship beer, One Headlight Lager, in collaboration with Terre Haute Brewing Co. This gave the product a stronger visual presence and tied it more clearly to both the Twiggy’s brand and the brewery partnership behind it. The result was a marketable piece of brand collateral built to help the product stand out in promotion, packaging, and advertising.
Overall, this project was about more than design. We helped modernize the business, expand its service model, increase its delivery reach, and create new branded assets that support long-term growth.