This project brought strategic modernization without sacrificing the authenticity that defines the Terre Haute staple. We introduced a refreshed logo system that features refined typography, improved kerning, and new peripheral details like the Terre Haute location, phone number, and service options (delivery, catering, carryout). We paired this with a custom-designed brand kit, equipping the client with logo variations, color codes, typographic rules, and usage guidance to ensure cohesive application across all mediums. Our goal was to create a flexible, multi-platform design system. The result is a sharper look that enhances brand clarity without losing the grit and familiarity people associate with Twiggy’s. This project is a prime example of how FoxGorilla bridges hometown heritage with high-performance branding to move local businesses forward.

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On top of this, we launched an entirely new catering division, redesigned their website architecture, and reengineered their delivery system. The original platform capped service at a five-mile radius, limiting revenue potential. Our team lifted that restriction, enabling dynamic delivery boundaries with adjustable pricing based on distance, traffic, and volume. These backend enhancements, coupled with modern UX/UI design, allow Twiggy’s to scale its food service operation intelligently, offering both loyalty and flexibility to its customer base.